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‍The dichotomy of how accessible people are to each other, coinciding with the fragmentation of our social structure, has found individuals more isolated than ever.


loneliness carries a social stigma, and our participant insights highlight this.

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masa method

showcases a simple, powerful way to bring people together across their differences and out of isolation. Based on 40 hours of data, and with the help of 24 strangers across two different cities.

masa curates intentional physical forums and invites  individuals to step outside of their comfort zone, through a two-phase experience:

Phase I — The Walk: Participants meet one-on-one with a masa team member to practice presence, vulnerability, and curiosity alongside a stranger.

Phase II — The Gathering: Participants return, this time as a group, to deepen their collective experience and explore community.
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rooted in five guiding principles:
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presence - (no phones, no technology) 
curiosity (no judgment)
vulnerability (respect boundaries)
deep listening (masa is not a space to persuade)
anonymity (conversations stay at masa)

individuals must commit to these guiding principles to participate.
‍loneliness is acknowledged, trust is built, and difference becomes a source of connection, not division.

Learn more: www.masa.co‍‍

_{Founder & Creative Director / Lead Researcher and Facilitator : Juan Flores
Design director: Tewelde Abraha}